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Services: 'White label' sites (embedded cycle journey planners)

Add a cycle journey planner to your website

Adding a cycle journey planner within your website is an great way to promote cycling.

We can create 'white label' sites which blend our journey planner seamlessly into your website, for a small fee. This page gives full details.

Features   Examples   'Cycle here' links   Points of interest   Leisure routing   Bespoke   Other info   Technical info   Cost


Example site

Our white-label journey planner solution:

  • Plans journeys from A-B with a choice of routes: quietest, fastest, and a balanced route (offering the best of both)
  • Is created by cyclists, for cyclists: we really understand how cyclists do route-finding
  • Gives full route details: stage-by-stage instructions, calorie saving, CO2 saving, time and distance, and GPX output
  • Takes account of: street/road/path types, cycle infrastructure, signed routes (including Sustrans NCN), apparent legal status, surface types, cycle lane widths, obstructions, and much more, where these exist in the surveyed data
  • Avoids hills where suitable alternative routes exist
  • Has a customisable 'Quick zoom' link panel, to enable people to zoom straight into particular cities/towns/areas.
  • Shows cycle parking, signed cycle routes, hills, bike shops, etc.
  • Offers a simple interface: select points by clicking on the map or type for a name, then click 'plan route'
  • Routes have a permalink that can be e-mailed to friends and colleagues easily
  • Works with our free mobile phone apps (for iPhone, Android and HTML5), so you don't need to spend money on mobile development
  • Includes access to a statistics screen giving the daily numbers of routes planned, average distance, and overall totals.
  • Is under continual development - adding improvements all the time
  • Uses OpenStreetMap, with many areas having detailed cycling data


West Sussex cycle journey planner

West Sussex cycle journey planner

Site created for West Sussex County Council.

Cycling UK cycle journey planner

Cycling UK cycle journey planner

Journey planner for Cycling UK, the cyclists' champion, as an API implementation.

Cycle Fife journey planner

Cycle Fife journey planner

Site created for Cycle Fife, an initiative of Fife Council, helping make cycling part of everyday journeys.

Staffordshire cycle journey planner

Staffordshire cycle journey planner

Site created for Staffordshire County Council.

Transition Black Isle cycle journey planner

Transition Black Isle journey planner

Journey planner for Transition Black Isle.

Demo site: 'Placeford'

Demo site: 'Placeford'

A demo site showing how a Local Authority could add a journey planner.

We can include a widget so that businesses, organisations, and destinations can create a 'cycle to us' box.

This pre-fills the organisation's location as the destination, so users only need to add their starting point:

Cycle to us link

Create a customised link

There are also lots of link formats that can be used to auto-generate links to places.

Extra option: Points of Interest

We can add clickable, highlighted points of interest, for instance these clickable bike shop locations and cafés.

Another option is showing points that you supply to us as a dataset. Perhaps you have company locations, Council buildings, or other locations to show?

Bike shops   Cafés

Adding preset POIs, or adding your POI dataset, attracts an extra charge, determined according to your requirements.

Extra option: Circular, leisure routing (A-A routing)

Our unique leisure routing mode enables site visitors to plan a circular route, lasting a specified time or distance.

The leisure route will favour points of interest (POIs) where they exist in the area. Site administrators can set what types of POIs are favoured (for example café, parks, etc.) at any time.

Leisure route

Leisure routing attracts an extra charge, determined according to your requirements.

Want custom, bespoke development?

We are able to undertake custom development work to add specific features to our journey planner solution. Possibilities include:

  • Totally different screen layouts
  • Specific types of routing modes (for example electric bike routing which would not avoid hills so much).
  • Detailed route location reporting, so you can see the most popular areas.
  • Widgets designed to link to the planner and associated features in various ways.
  • Adding specific extra data layers, for example B&Bs, if the data can be supplied.
  • OpenStreetMap training, if your organisation would like to add data directly.
  • Customisation of our Community Mapping Guide if you are interested in promoting community mapping efforts.

We aim to be flexible.

Contact us with your requirements, for a quote.

Other details

A few other details:

  • We refresh the data by doing an update several times a week.
  • Our data comes from OpenStreetMap, a fantastic data source with much more detail than many web maps.
  • We can include a standard widget for creating a mini-planner (going-to / going-from) box on other pages of your site.
  • Routes can be followed on a mobile phone by entering the route number in our free iPhone app or Android app.
  • The site is hosted by us, but runs under your URL in your website's design. For full details, see the technical information below.

Technical information

We provide full technical documentation on embedding sites and can provide advice to your IT team if necessary.

Sites can be embedded using one of the standard methods: via a proxy, using a subdomain, or (if necessary) an iframe.

The site is hosted by us, but runs under your URL. Once your IT team have set up a few things, we take care of all the setup.

As part of the setup, we make any adjustments to the layout to ensure that everything looks correct within your house style.

NB: We also have a full data interface (API) which is an option if you wish to have a heavily-customised site and have programming capability.


By ordering a customised journey planner, you help support the costs of the CycleStreets project.

Contact us if you're ready to order a journey planner for your site, or have any questions.

Embedded cycle journey planner:

  • Lasts for a three-year period
  • Covers one Local Authority area or similar region
  • We can supply a standard template contract
  • 99.5%+ uptime specification
  • No additional data licensing costs.
  • Turnaround time: 1-4 weeks

One-off, single payment of £3,599+VAT, lasting 3 years.

Community groups: see * below

As above, but with national coverage: Contact us with your requirements, as wider geographical support gives us higher costs.
Adding points of interest: Contact us with your requirements.
Leisure routing: Contact us with your requirements.
Custom development: Contact us with your requirements.
API usage on a desktop website: Discount from the above, depending on your requirements.

These prices are valid until April 2022.

*Smaller, not-for-profit community groups may approach us to suggest a much-reduced fee. Please remember that CycleStreets is a not-for-profit social enterprise and that work that doesn't fund our time often comes from our free time. We really want to see CycleStreets widely used, and on your site, so we appreciate efforts to help fund what we're doing as much with as you can reasonably afford.

CycleStreets is created by CycleStreets Ltd, a not-for-profit social enterprise based in Cambridge, the UK's 'cycling capital'.

We welcome your feedback, especially to report bugs or give us route feedback.

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